I’m Jenn. I’m a bon vivant of ordinary things and a bonafide sponge lady.

Sqwishful was founded on the belief that small steps can lead to big changes. As an insatiable optimist, I’m dedicated to the idea that intentional living starts with inspiration. As an obsessive cleaner, I work to bring this idea to life in Sqwishful’s growing brand of home care products that inspire others to live healthier, lower impact and more sustainable lives.

Here’s where I share my sponge journey and the stories of design lovers, conscious cleaners, and positive thinkers in our community.

Outside of doing work I love, my goals are simple: see all of James Turrell’s Sky Spaces and bowl a perfect 300.

Contact me with questions or for collaborations.