Hi, I’m Jenn—chief executive optimist.
I blend strategy, innovation, and storytelling to lead purpose-driven brands that inspire change.
As a sustainability entrepreneur, advisor, and speaker, I bring over 15 years in brand strategy, marketing communications, and team leadership to scaling innovative customer experiences and celebrated consumer brands.
As a consultant, I’ve worked with clients like Adobe, Diesel, and NBCUniversal, creating first-to-market campaigns that make an impact. But what I love most is creating change.
In 2018, I founded Sqwishful, an award-winning, plant-powered home care brand with a big mission: to clean up the cleaning aisle.
Redefining what’s possible, Sqwishful launched the first zero-waste sponge, sold 100K+ sponges in its first year of retail, and scaled to over 600 store locations through partnerships with Whole Foods, The Container Store, Erewhon, and others.
Recognized by The Wall Street Journal, Buzzfeed, Bon Appétit, and more, Sqwishful inspires a new wave of eco-minded households to participate in climate action by doing something as simple as their dishes.
For me, creating change starts with optimism. Being open to possibility, especially the unlikely kind, is where all great ideas begin.
Beyond building brands, I write about finding joy in being an optimist in a bite-sized, monthly-ish email about mothering, climate feelings, susty living, and joy-seeking in a cynical world for the thoughtful but not self-serious.
If you’re looking to connect—whether it’s for a speaking engagement, consulting opportunity, or just to chat during my weekly office hours—I’d love to hear from you.
Select Press & Media
“Lockdown’s Impact on What We Buy,” The Wall Street Journal
Special Thanks
To my friends House of 207, Art & Times of Chill, Meg Cunningham, Michelle Han, Ana Mexia, Erin Skahen, and my family.