Hi, I’m Jenn—chief executive optimist.
I blend strategy, innovation, and storytelling to lead purpose-driven brands that inspire change.
As a sustainability entrepreneur, advisor, and speaker, I bring over 15 years in brand strategy, marketing communications, and team leadership to scaling innovative customer experiences and celebrated consumer brands.
As a consultant, I’ve worked with clients like Adobe, Diesel, and NBCUniversal, creating first-to-market campaigns that make an impact. But what I love most is creating change.
In 2018, I founded Sqwishful, an award-winning, plant-powered home care brand with a big mission: to clean up the cleaning aisle.
Sqwishful launched the first zero-waste sponge, sold 100K+ sponges in its first year of retail, and scaled to over 600 store locations through partnerships with Whole Foods, The Container Store, Erewhon, and others.
Recognized by The Wall Street Journal, Buzzfeed, Bon Appétit, and more, Sqwishful inspires eco-minded households to participate in climate action by doing something as simple as their dishes.
For me, creating change starts with optimism. Being open to possibility, especially the unlikely kind, is where all great ideas begin.
Beyond building brands, I write about finding joy in being an optimist in a bite-sized, monthly-ish email about mothering, climate feelings, susty living, and joy-seeking in a cynical world for the thoughtful but not self-serious.
If you’re looking to connect—whether it’s for a speaking engagement, consulting opportunity, or just to chat during my weekly office hours—I’d love to hear from you.
Select Press & Media
“Lockdown’s Impact on What We Buy,” The Wall Street Journal
Special Thanks
To my friends House of 207, Art & Times of Chill, and my family.
Hello Jenn,
This is Lauren from Magnum Business Magazine!
I hope this message finds you well. At The Magnum magazine, we’re thrilled to announce our upcoming Special Edition: “Top 5 Most Visionary Startup CEOs of the Year 2026.”
After an extensive evaluation by our Editorial and Data Research team, it’s clear that “Jenn Tsang” exemplifies the qualities of an influential leader driving meaningful impact, perfectly aligning with the theme of this prestigious edition.
This edition goes beyond traditional business profiles; it’s a platform where innovative leaders and brands connect with a highly engaged audience of over 296,000 readers, including 156,000+ C-suite subscribers and decision-makers across industries and regions, through emails and newsletters.
Our Brand Awareness Package for “Jenn Tsang” includes a variety of high-visibility benefits designed to highlight your organization’s strengths. These include a Prime Cover Page Placement, a 10+ Page Custom Cover Story, an Exclusive Interview with Our Editorial Team, Complimentary Hard Copies, Global PR Exposure, and more.
For more details on the benefits and sample of feature, you can visit our showcase https://magnummagazine.com/list-of-cover-story-features.
Sponsorship cost for this advertorial package is $799. which covers all costs from content creation to design and distribution. There are no hidden/ additional charges attached.
I would be delighted to connect and discuss how we can make this feature truly impactful and memorable for “Jenn Tsang” in Magnum Business Magazine.
Next Steps:
To ensure a smooth and efficient process, we can proceed via email. Our team will share a brief editorial questionnaire and image guidelines to initiate your profile. Should you prefer a quick call at any stage, we would be happy to coordinate one at your convenience.
Kind regards,
Lauren Sanders | Marketing Coordinator
MAGNUM BUSINESS MAGAZINE