Today, we are launching Sqwishful.

I’m overwhelmed by the support of family and friends! Thank you for making sponges a favorite topic of conversation. There’s a special kind of joy that comes from knowing you’re the person people think of, when they see a sponge.

I’m especially grateful for the work and talents of House of 207. Thank you for making the best sponge identity, packaging, and website anyone’s ever seen.

My warmest thanks to the creatives and businesses who have helped shape us, and a special thanks to Ben Hansen for greeting my insatiable optimism with unbridled enthusiasm. This would not be possible without your love and endless snacks.

Yoko Ono said it best, “A dream you dream alone is only a dream. A dream you dream together is reality.” Together, we are inspiring change, and a community of design lovers, conscious cleaners, and positive thinkers — one Sqwishful sponge at a time.

Happy new year!

Best Sqwishes,

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